CMP Research Prism

From Complexity to Clarity in Customer Contact & CX Technology

In the crowded technology marketplace, how can you navigate the marketplace with ease to empower strategic decision-making and secure the most effective solutions?

The CMP Research Prism is a fit-for-purpose technology assessment framework for customer contact and customer experience executives that evaluates solution providers with insights and feedback from analyst, user and marketplace perspectives.

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Empower Strategic Decision-making

Cut through the noise of the technology landscape to empower strategic decision-making and drive success.

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Navigating the Marketplace With Ease

Streamline technology selection processes to save time and resources while navigating the marketplace with ease.

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Invest in the Most Effective Solutions for Your Enterprise Priorities

Leverage in-depth insights to make informed decisions and secure the most effective solutions.

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The first CMP Research Prism evaluated 10 real-time agent assist/copilot solution providers and segmented them into 5 categories: pioneering, leading, core performing, up & coming and emerging using analyst analysis, user feedback and marketplace data across 10 investment criteria.

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The Prism for Customer Analytics evaluated 15 solution providers and showcases a comprehensive overview of each solution provider, helping businesses make informed decisions when selecting solutions to drive data-driven customer insights.

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Technology Categories for Evaluation

The CMP Research Prism provides no-cost inclusion in marketplace evaluations across the technology categories listed below.

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Real-Time Agent Assist/CoPilot

Published: October 2024

Refreshed: April 2025

Deadline for RFI & Demo: April 14, 2025

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Customer Analytics

Published: January 2025

Refreshed: July 2025

Deadline for RFI & Demo : July 18, 2025

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Conversational IVR

Published: February 2025

Refreshed: August 2025

Deadline for RFI & Demo: February 14, 2025

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Chatbot/Virtual Agent

Published: March 2025

Refreshed: September 2025

Deadline for RFI & Demo : March 14, 2025

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Quality Assurance & Quality Management

Published: April 2025

Refreshed: October 2025

Deadline for RFI & Demo: April 11, 2025

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Quality Assurance & Quality Management

Published: April 2025

Refreshed: October 2025

Deadline for RFI & Demo: April 11, 2025

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Evaluation Criteria

The Prism provides visibility into various solution provider offerings in key technology categories. It incorporates data from user, analyst and marketplace perspectives across ten key investment criteria.  

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Pricing

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Customization & Flexability

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Integration

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Security

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UX

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Reporting

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Customer Support

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Implementation

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Accuracy of AI

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Innovation & Future Strategy

Client-Only View

With our client-only features, you can modify the weightings of various evaluation criteria to create a customized assessment that reflects your specific business objectives. Save and share your customized assessments for internal discussions and strategy development, ensuring your CX initiatives align with your overall business vision.