CMP Research Prism

From Complexity to Clarity in Customer Contact & CX Tech

The CMP Research Prism is a fit-for-purpose technology assessment framework for customer contact and CX, evaluating top technology and solution providers.

It delivers competitive analysis, analyst insights, and buyer feedback to solution providers while guiding buyers through the marketplace.

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Stand Out in the Market

Differentiate your solution and strengthen your value proposition to capture the attention of target buyers.

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Align with Investment Priorities

Understand how your capabilities measure up against key investment criteria to make informed product development and go-to-market decisions.

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Gain Insight from Industry Experts

Engage with our analyst team for feedback to better understand evolving buyer decision criteria to elevate your market position and go-to-market strategy.

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The first CMP Research Prism evaluated 10 real-time agent assist/copilot solution providers and segmented them into 5 categories: pioneering, leading, core performing, up & coming and emerging using analyst analysis, user feedback and marketplace data across 10 investment criteria.

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The Prism for Customer Analytics evaluated 15 solution providers and showcases a comprehensive overview of each solution provider, helping businesses make informed decisions when selecting solutions to drive data-driven customer insights.

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Technology Categories for Evaluation

The CMP Research Prism provides no-cost inclusion in marketplace evaluations across the technology categories listed below.

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Real-Time Agent Assist/CoPilot

Published: January 2025

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Refreshing: April 30, 2025

Demo/RFI Deadline: April 11, 2025

Schedule a demo of your solution

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Customer Analytics

Published: October 2024

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Refreshing: July 31, 2025

Demo/RFI Deadline: July 18, 2025


Schedule a demo of your solution

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Conversational IVR

Publishing: March 14, 2025

Demo/RFI Deadline: Feb 26, 2025

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Chatbot/Virtual Agent

Publishing: March 28, 2025

Demo/RFI Deadline: March 17, 2025

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Automated QA & QM

Publishing: April 30, 2025

Demo/RFI Deadline: April 11, 2025

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Quality Assurance & Quality Management

Published: April 2025

Refreshed: October 2025

Deadline for RFI & Demo : April 11, 2025

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Evaluation Criteria

The Prism offers visibility into solution provider offerings across key technology categories, enabling competitive comparisons, identifying improvement opportunities, and assessing marketplace perception. It integrates data from users, analysts, and the market across ten key investment criteria. 

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Pricing

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Customization & Flexability

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Integration

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Security

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UX

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Reporting

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Customer Support

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Implementation

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Accuracy of AI

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Innovation & Future Strategy

Client-Only View

Save and share customized assessments to guide strategy, highlight competitive strengths, address gaps in key buying criteria, and align offerings with market demands. Leverage these insights to enhance positioning, optimize go-to-market plans, and strengthen sales and marketing efforts.