CMP Research Prism
Stand Out in the Market
Differentiate your solution and strengthen your value proposition to capture the attention of target buyers.
Align with Investment Priorities
Understand how your capabilities measure up against key investment criteria to make informed product development and go-to-market decisions.
Gain Insight from Industry Experts
Engage with our analyst team for feedback to better understand evolving buyer decision criteria to elevate your market position and go-to-market strategy.


The first CMP Research Prism evaluated 10 real-time agent assist/copilot solution providers and segmented them into 5 categories: pioneering, leading, core performing, up & coming and emerging using analyst analysis, user feedback and marketplace data across 10 investment criteria.
View Results
The Prism for Customer Analytics evaluated 15 solution providers and showcases a comprehensive overview of each solution provider, helping businesses make informed decisions when selecting solutions to drive data-driven customer insights.
View ResultsTechnology Categories for Evaluation
The CMP Research Prism provides no-cost inclusion in marketplace evaluations across the technology categories listed below.
Real-Time Agent Assist/CoPilot
Published: January 2025
Refreshing: April 30, 2025
Demo/RFI Deadline: April 11, 2025
Customer Analytics
Published: October 2024
Refreshing: July 31, 2025
Demo/RFI Deadline: July 18, 2025
Conversational IVR
Publishing: March 14, 2025
Demo/RFI Deadline: Feb 26, 2025
Chatbot/Virtual Agent
Publishing: March 28, 2025
Demo/RFI Deadline: March 17, 2025
Automated QA & QM
Publishing: April 30, 2025
Demo/RFI Deadline: April 11, 2025
Quality Assurance & Quality Management
Published: April 2025
Refreshed: October 2025
Deadline for RFI & Demo : April 11, 2025
Learn moreEvaluation Criteria
The Prism offers visibility into solution provider offerings across key technology categories, enabling competitive comparisons, identifying improvement opportunities, and assessing marketplace perception. It integrates data from users, analysts, and the market across ten key investment criteria.

Pricing

Customization & Flexability

Integration

Security

UX

Reporting

Customer Support

Implementation

Accuracy of AI

Innovation & Future Strategy
Client-Only View
Save and share customized assessments to guide strategy, highlight competitive strengths, address gaps in key buying criteria, and align offerings with market demands. Leverage these insights to enhance positioning, optimize go-to-market plans, and strengthen sales and marketing efforts.
